Thursday, April 8, 2010

The five 'C's - an approach to visual texts

Or "How to read a photograph : the preliminaries".
Wish I'd found this before I'd submitted by assignment for my Semiotics course.
*sigh

The five 'C's - an approach to visual texts

1. Context - When was this made? What is the subject matter? What clues are given for a time frame? Consider clothing, implements - tools, weapons, architecture, etc.

2. Characters - Who or what is portrayed here? Is it a person? Animal? Symbol? What clues are given about who/what they are?

3. Color - What colors, if any, are used? Do you think they were used just for visual appeal? What is the mood or tone established by these colors?

4. Composition - Look at the use of space. Is one image bigger than another? Is that to suggest a relationship? What kind of relationship? Is the entire space used? Why or why not? What is the foreground? The background? Do either suggest importance?

5. Construction - Someone conciously constructed this image for a purpose. Who do you think made this? Why? For what audience? Who would connect with this image? Who would not?

PS : I found the 5 'C's in a PPT on some site. Unfortunately I lost the link. If anyone happens to find it, do let me know. Thanks :)

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